Luxury at 3% within 3 years

451 billion euros, + 3.1% compared to 2017, with an annual growth rate of 5% until 2022 (541 billion).

The luxury and cosmetics market is in good health, but the interest of external investors in the luxury sector is slowed: in the first six months of 2019, M&A operations were 44 (compared to 142 in the last year).

This is what emerged from the latest edition of the study The luxury and cosmetics financial fact book presented by EY and which analyzes the scenario of high-end personal assets worldwide.

Leading the development are the medium-high end of luxury and cosmetics and it is expected that the first will register an average annual growth rate of 7.5% between 2018 and 2022, reaching 155 billion euro, from 116 billion in 2018. Premium cosmetics and perfumery will rise by 6.4% annually by 2022, from 53 to 68 billion.

Analysts point out that the key is no longer the high quality and heritage, but the ability to customize the experience of luxury, which must now be tailored: merchandising, communication of the distinctive elements and retail experience between online and offline first plan.