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Wednesday, 16 February 2022

Better Silver: 45 years of technology and design research

Better Silver: 45 years of technology and design research

«While 2021, apart from the odd shock, was positively surprising with results exceeding general expectations, we all hope that 2022 will see the return of a great opportunity: face-to-face meetings for exchanging opinions and one-to-one business. As far as Better Silver is concerned, silver chain, our true core business, has always been in our DNA. A highly popular and trendy product that is becoming less and less functional but, in my opinion, decorative instead. Meshes and clasps of all kinds and galvanic colors variations are now leaning more towards real jewelry than bijoux.

The year 2022 will also mark two important milestones for us: 45 years of activity spent constantly investing in technology and design research, and a 2,500 square meter expansion of our headquarters which will be operational as of June.»

Lorenza Scalisi, Editor VO+

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